What is Social Media?
Social Media is a digital based marketing platform and has been described as a system which allows members of a specific site to learn about other members’ skills, talents, knowledge or preferences. (The McKinsey Quarterly, 2007).
Social Media Marketing Techniques.
The aim of social Media Marketing is to increase the on line presence of your product, service, organization or even an individual.
Most social media websites offer the consumer the ability to tailor the content in which they can view, this can then be modified by each user to suit their preferences. This is suggested to be a reason as to why social media marketing has become so popular in recent years (Social Media ROI). It eliminates ‘spam’ advertisements that may not interest the user and can act as noise for your company or organization etc (chris fill, 2006)
The benefit of using social media marketing is the interactivity between the consumer and the organization. Direct messages can be sent from one and other which allows the company or organization etc to connect with the consumer on a more personal level.
With the majority of social media websites, such as Facebook and Twitter offering such options as to ‘like’, ‘share’, ‘comment’ and ‘reteet’ etc, social media marketing is more readily and often used to share media, such as advertisers with fellow users which increases the communication of your product, service or organization to a much broader audience.
Why Choose Social Media Marketing?
The primary justification of why we can help you promote your organization through social media marketing is due to the mass amount of potential consumers in which we can help you reach “Facebook says it now has 1.01 billion people using the site each month” (Yahoo Finance, 2013).
Critique of Social Media Marketing.
We at Mix Marketers are aware that among all of the benefits of using social media as a marketing platform, there are mistakes to be made. A common mistake in social media marketing is a mistake in which the marketer makes. This in some cases is due to the marketer accidently offending its consumers with a distasteful tweet, for instance ‘Urban Outfitters’ in 2012 offended many of their followers on Twitter with a distasteful tweet in relation to Hurricane Sandy.
Although the interaction between organization and consumer is important and can be used to the organizations advantage, it is important to ensure that your communication with your consumers will not have negative effects.
At Mix Marketers we avoid such situations as McDonalds faced when using the hashtag ‘McDStories’ in which they hoped consumers would share stories of their positive experiences within the fast food chain restaurants. Instead received negative comments such as the tweet shown below.
Ignoring such comments can lead to the consumer feeling that you are not validating their opinion and can leave them feeling frustrated at you as an organisation (Secrets of Social Media Marketing).
We, instead focus on promoting your organization in a way in which will positively increase your online presence and portray your organization in a positive manner.